The power of visual impact. A co-working photo-studio to create real change

[Valentina Lanci]

The goal is to create an inclusive space to produce photo essays and other visual products that sustainably raise awareness about the environment.

Photography has been a potent means of narrating environmental stories throughout history. By capturing the harsh realities of issues such as climate change and habitat loss, photographers can raise awareness and draw attention to these crises. Through photo essays, they can portray the extensive impact of phenomena such as shrinking sea ice, thawing permafrost, and desertification, thus conveying a vital message to the viewers.

A single photograph can stir up immediate emotional reactions in viewers, and when it is done well, photography can instantaneously and deeply connect audiences to the issues that are critical. It is this visceral response that drives change.

Photos also overcome obstacles like language or cultural differences to effectively communicate stories and ideas.

[Oleh Lysak]

What would you think about adding some kind of competition to such a startup? Like not only proposing a studio, but also a way to test how people can work together in this way?

As you mentioned, climate change is a very close topic to renewable energy.

And recently there was such a competition in the USA: the Make A Splash Photo and Video Contest, which is administered by the National Renewable Energy Laboratory (NREL), accepts photos and videos of water power technologies, research and development activities, and infrastructure. The contest also seeks to capture the landscapes, people, and communities rooted in water power. A total prize pool of $31,500 will be distributed over six photo categories and three video categories. The contest encourages amateur and professional photographers to take a closer look at all that water power has to offer, and to help make water power more visible as a source of renewable energy.

[Author]

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